"Le Silver," as the style was dubbed, attracted an underground community of artists and club-goers, and quickly found its calling within Italy's fashion circles. Once in a while, a running shoe becomes synonymous with a geographic region. Though it was thought that inspiration for the Air Max 97 came from a Japanese bullet train, Tresser later revealed he was actually inspired by a raindrop in a puddle and the titanium metal frames on BMX bikes. A Metallic Gold variation was released two years later. A futuristic use of metallic hues, wavy lines and reflective 3M resulted in the Silver Bullet's OG release. Tresser transported aesthetic elements from his recent work on the Nike Air Zoom Spiridon and the Nike Mercurial soccer cleat to create a striking design that almost looked too good to wear and scuff up. In 1997, Christian Tresser was challenged with designing the Air Max 97, on the heels of two previously failed attempts before him.
And while the Air Max was initially designed for running, it quickly transcended performance and embraced its inner fashion running shoe–in particular, the Nike Air Max 97.
It bridges sport and culture and fosters creativity in all aspects of design–from bold colourways to unique graphic applications to innovative materials. Each year seems to bring a reimagined version of the Nike Air Max.
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